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Marketing, Ads & Social

Google Ads & paid marketing for Shopify stores.

We run paid campaigns as operators, not box-tickers. Search, Shopping, Performance Max and paid social — built, measured and optimized against revenue, by the same team that ships your store.

What we run

Campaigns across search and social.

01

Search ads

Capture high-intent demand the moment someone searches for what you sell — tightly themed campaigns, real negative-keyword hygiene, and bidding tied to margin.

02

Shopping & Performance Max

Your catalog in front of buyers across Google. We keep the product feed clean and structured so Shopping and Performance Max have something good to work with.

03

Paid social

Meta (Facebook & Instagram), Pinterest and TikTok — full-funnel campaigns with creative that earns the click, not just impressions.

04

Retargeting & retention

Win back visitors who didn't convert and past customers worth more than a first-time buyer, with audiences wired to clean pixel and Conversions API data.

What's included

Managed end to end.

  • Account audit & campaign build (or rebuild)
  • Conversion tracking — pixel, Conversions API & GA4
  • Ad creative production — image & video
  • Audience research, A/B testing & ongoing optimization
  • ROAS / CPA reporting in plain language
  • A monthly review with clear next steps

FAQ

Questions buyers actually ask.

Do you manage our ad budget?

You keep control of the spend — it's paid directly to Google or Meta and you set the ceiling. We build, run and optimize the campaigns on top of it, and report on where the money goes.

Which platforms do you run?

Google Ads — Search, Shopping and Performance Max — plus paid social on Meta (Facebook & Instagram), Pinterest and TikTok. We run the mix that fits your store and margins, not all of them by default.

Do you set up conversion tracking?

Yes — it is the foundation. We install the pixel and Conversions API, configure GA4, and make sure conversions and revenue report correctly before we scale spend. Bad data is worse than no data.

Is there a minimum ad budget?

There's no fixed number — it depends on your margins and goals. On the intro call we'll tell you plainly whether paid is worth it for your store yet, or whether SEO and retention should come first.

Do you produce the ad creative?

Yes — we produce image and video creative and test variations. Creative usually moves performance more than bid tweaks, so we treat it as part of the job, not an add-on.

How is this different from a typical Google Ads agency?

We run our own Shopify store, so we optimize for orders and margin, not clicks. And the team running your ads is the same studio that can fix the storefront, feed or tracking underneath — no finger-pointing between agencies.

How does pricing work?

Paid media is a monthly management retainer on top of your ad spend, scoped to the work involved. Book an intro call and we'll quote it against your actual setup — no public price, no pressure.

Let's look at your numbers.

A 30-minute intro call — bring your store, your margins and your goals, and we'll tell you plainly whether paid marketing is worth it and how we'd run it.

Book an introduction call