Case study · our own store
etchd.store is our own Shopify store — and the proving ground for our technical SEO, performance and integration work. Everything we offer was sharpened here, on a live storefront. This is what that looked like.
50+
Regions across 7 markets
Structured
hreflang + JSON-LD architecture
Indexed
Clean canonical strategy
LCP
Optimized for mobile
The work
We implemented hreflang tied to the store's market URL structure across seven Shopify Markets — covering 50+ countries and regions, from the US and Canada to a 41-region Europe group. Each region serves the right localized URL without cannibalizing the others, paired with a clean canonical strategy so search engines see one authoritative version of every page.
We built BreadcrumbList JSON-LD with a mutual-exclusivity design for variant products, and applied targeted noindex rules so near-duplicate variant URLs never compete against each other in the index. Crawl budget gets spent on the pages that actually matter.
We diagnosed and mitigated a mobile gallery issue, trimmed the image and mockup payload, and optimized Largest Contentful Paint (LCP) — Google's headline loading metric. Core Web Vitals are both a ranking signal and a conversion lever, so speed here is SEO you can feel.
We wired the analytics and tracking layer correctly from the ground up — accurate event tracking, properly configured tag and conversion integrations, and review and automation apps connected through the right plan tiers. Reliable data is the foundation everything else is measured against.
If any of the above sounds familiar, let's talk. A 30-minute intro call to see whether we're the right operators for the job.
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